15-minute quick fire case studies followed by a 15-minute audience Q&A session: from descriptive to prescriptive – how can AI, machine learning and deep learning enable better decision making?
Attribution Modelling or Customer 360-degree strategy: which comes first and how to automate?
Sjaun goes through the engineering projects to build a framework and infrastructure to overcome the most frustrating issues his data science teams experience on marketing campaign projects (data preparation and automating activated data across 3rd party sites).
Sjaun Wong, (former) Global Head of Business Insights, GVC Group
Social science
Publishing companies compete for audience, customer time and revenues in a market dominated by a few giants in an ever changing industry. How can data help them deliver growth? New Scientist shares its learnings as a modern media publisher in this case study and looks to the future.
Kimberly Karman, Head of Data Science, New Scientist