Norma Dove-Edwin

Chief Data and Information Officer, Places for People Group

Norma is a strategy focused executive with considerable experience in driving global business transformation and change programmes, which she has gained from working in top FTSE multinational, complex organisations, such as BAT, Shell, Unilever, HBOS, QBE Insurance, Labatt, BP.
Norma has been working in the field of enterprise data and information management and governance for over 16 years and is currently Chief Data and Information Officer at Places for People. Prior to this role, she was Head of Global Data Services at British American Tobacco.

Norma has a deep understanding of the partnership required between information technology and the business functions and since joining Places for People, Norma has brought her experience to bear and embarked on a transformation journey to position Information Technology Services (ITS) as the Group’s strategic business partner.

At BAT, Norma has held several senior director roles and successfully led one of the most critical departments in the BAT multibillion pound enterprise transformation programme, Programme TaO, which is the largest, fastest target operating model change and SAP implementation in the world. As the head of data, Norma was accountable for defining and executing BAT global data strategy and led a team of over 650 people, including third party partners, who were based all over BAT’s four regions: Asia Pacific, Americas, Europe and Middle East and Africa.

Norma has a multicultural, international background and spent her formative years living in a variety of countries in Europe, Scandinavia, Asia and Africa. Norma has a MBA form Imperial College, London.