Gael Decoudu

Head of Data Science and Digital Analytics, Shop Direct

Gael is a seasoned global leader in Analytics and Data Science with 15+ years of experience. He has a solid track record of combining a strong business sense with analytical expertise and result focus to deliver significant value. He has demonstrated his high adaptability thorough his career, having lead several multicultural and multifunctional teams across the world, directly and remotely in various industries (financial services, banking, e-commerce), in high growth and mature environments alike.

Gael deep expertise covers a wide range of analytics applications ranging from credit risk to marketing, customer and web analytics, X-selling and pricing.

He has a solid track record of enabling quantifiable improvements by developing teams, bringing technical innovation, improving processes or instilling rigour.

Specialties: Ecommerce, Pricing, customer analytic, web analytic, credit card, statistical models, valuation models, data mining, design of experiment, testing, credit policy, statistical training, credit risk, statistical governance, SAS